After running multi-billion dollar consumer electronics businesses, our founder watched billions disappear into distribution infrastructure, and ignoring the planet.
He kept asking: what if that money could work harder? The answer was always nature.
Born in the most biodiverse country on Earth.
Colombia holds approximately 10% of all species on the planet and it is also losing forests to economic forces that conservation funding has never matched.
The question he couldn't stop asking.
"We are not solving a hypothetical problem. We are from Colombia, the most biodiverse country on Earth per square kilometer. This is personal."
Nature doesn't have a solutions problem. It has a funding problem.
Conservation projects are ready
The Science is ready
Communities are ready
Our Mission
What's missing is the money: recurring, reliable, and not dependent on political calendars.
The money is there. Let's use it better.
What the world looks like if this works.
The goal:
Double global conservation finance from $208B to $400B+
Engine
Commerce as driver
Opportunity
10% of $2T intermediary fees
Impact
$200B for nature
Our people
No large seed round. No full team before proof of concept.
What Sustainable Discounts™ had: people who decided the mission was worth their time before anyone guaranteed it would be worth their money.
Stakeholders are taking notice.
Earthshot Prize 2025
Nominee - One of the most rigorous environmental prize processes in the world.
GEF and World Bank
Due Diligence Phase - One of the highest levels of validation in conservation finance.
Change100 Winner 2026
Top Impact Startup to Watch - Alongside Microsoft Entrepreneurship for Positive Impact.
Cornell Life Changing Labs
Accelerator Winner - Cornell University, Summer 2024.